Currently:
Ogilvy Germany, 2021 - present
Creative Director
Before:
Heimat TBWA, 2018 - 2021
Copywriter / Creative Director
Ogilvy Frankfurt, 2013 - 2018
Junior Art Director / Copywriter
Mentoring:
D&AD Shift, 2024 - Mentor
D&AD Shift, 2023 - Mentor
TLNT & TLNT, 2023 - Mentor
Hi, Hallo, Merhaba.
I’m Asli Sahin—born in Istanbul, raised in Frankfurt, and now living in Berlin. Currently, I’m Creative Director at Ogilvy Germany. I don’t like writing bios—especially those written in the third person—so I’m going to use the word "I" a lot and try to keep this short.
Previously, I worked as a Creative Director for Heimat/TBWA, handling brands such as Smart, The Free Democratic Party, Coca-Cola, and others. I won my first Cannes Lion as an intern at Ogilvy Frankfurt and started my career as an art director shortly after. However, that didn’t last long because my boss decided I should become a copywriter instead. Why? I have no idea. But I went with it, continued working as a copywriter, and was soon promoted to Creative Director.
Along the way, I became a member of The Art Directors Club Germany and have won numerous local and international awards, including Cannes Lions, D&AD, One Show, Clio, and ADC Annual, among others. I’ve also served as a judge for D&AD, One Show/ Young Ones Student Awards, ADC Germany, Berlin Commercial, and the Gerety Awards Germany.
And yet, my parents still don’t understand what I do for a living.
P.S. I’ve used the word "I" 15 times.
About me
Jury Participations:
D&AD, 2025 - Radio & Audio
One Show, 2025 - The Young Ones Award
Art Directors Club Germany, 2025 - Film & Audio
Berlin Commercial, 2025
Art Directors Club Germany, 2024 - PR
Art Directors Club Germany, 2023 - PR & Brand Building
The Gerety Awards Germany, 2023
Art Directors Club Germany, 2022 - PR & Activation
Speaker:
Future Female @Art Directors Club, 2023
Press Features:
Campaign Germany - Creatives On The Radar
Schreibsuchti Interview - Being a copywriter
New Business Autor - Zeitgeist in Advertising